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MARKETING & COMMUNICATIONS

Boise Fashion Week (BFW) isn't just about stunning designs and strutting down the runway – it's an explosion of creativity, a celebration of the local fashion scene, and a platform for emerging talent to shine. But behind the glitz and glamour, there's a dedicated team of individuals working tirelessly to make it all happen: the BFW marketing team.

Roles

LEADERSHIP & STRATEGY

The Marketing Manager oversees all promotional activities and branding strategies for Boise Fashion Week, ensuring alignment with the event's vision and audience engagement goals.

CREATIVE & CONTENT

Creative & Content roles are responsible for developing engaging visual and written content that aligns with the brand identity and storytelling objectives of BFW. 

DATA & ANALYTICS

The Data & Analytics Specialist plays a crucial role in BFW by collecting, analyzing, and interpreting data to inform strategic decision-making and optimize event performance. 

PUBLIC RELATIONS

The PR Manager orchestrates media outreach, press releases, and influencer partnerships for BFW, fostering relationships with journalists and key stakeholders to secure press coverage and elevate the event's visibility. Additionally, they coordinate events.

The BFW marketing team's magic goes beyond these core functions. They're the cheerleaders who pump up local designers. They're the collaborators who bridge the gap between established brands and rising stars. And they're the community connectors who weave BFW into the very fabric of Boise's identity.

So, the next time you see a sleek BFW poster, a captivating Instagram story, or a perfectly curated website, remember the marketing team behind it. They're the invisible heroes working tirelessly to make BFW the hottest ticket in town.

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