OUR TEAM

Provides overarching leadership and strategic vision for the project. Responsible for aligning creative ambition with practical execution, they guide the team from concept to completion—managing timelines, resources, and partnerships. Their role ensures that the project not only meets its goals but also resonates with its intended audience.

As the Marketing Director for Boise Fashion Week, Hana leads the development and execution of all marketing strategies that elevate the event's visibility, engagement, and brand impact across local and national audiences. Overseeing digital campaigns, media relations, and influencer partnerships, Hana ensures a cohesive and compelling narrative that aligns with the fashion week’s vision and values.

Paule as the Modeling Director for Boise Fashion Week, this role is responsible for overseeing the recruitment, coordination, and management of all models participating in the event. This includes organizing model castings, leading fittings and rehearsals, and serving as the primary point of contact between models and the production team. The Modeling Director ensures that each designer’s vision is accurately represented on the runway by aligning models with appropriate looks and styling. They also provide guidance and support to models throughout the event, fostering a professional, inclusive, and empowering environment that reflects the values of Boise Fashion Week.

Oversees all aspects of the project’s visual presentation, from casting the right designers to managing fittings, styling, and overall beauty direction. They are responsible for ensuring every design element aligns with the creative vision, while coordinating across teams to bring a cohesive aesthetic to life with precision and purpose.

As the Marketing Intern for Boise Fashion Week, Maddie works closely with the Marketing Director to support the planning and execution of promotional campaigns leading up to and during the event. Their responsibilities include assisting with content creation for social media, tracking engagement metrics, coordinating influencer outreach, and helping manage email campaigns and press lists.

The Sponsorship Director for Boise Fashion Week, this role is responsible for identifying, securing, and maintaining partnerships with local and national sponsors. The Sponsorship Director develops customized sponsorship packages, negotiates contracts, and ensures all sponsor benefits are delivered with professionalism and creativity. They work closely with the marketing and production teams to provide visibility and engagement opportunities for sponsors across digital platforms, event materials, and on-site activations. By cultivating strong relationships and aligning with brands that share the vision of Boise Fashion Week, the Sponsorship Director plays a vital role in supporting the event’s growth, impact, and long-term sustainability.

Working closely with the Design Director, the Design Committee provides critical support throughout the design process. From contributing ideas and sourcing inspiration to assisting with fittings, styling decisions, and creative problem-solving, the committee plays a hands-on role in refining and realizing the project's visual and stylistic goals.

The Media Director works closely with photographers, videographers, influencers, and media outlets to maximize event exposure and engagement. Carlos helps to organize these teams and collect content that helps set a vision across social media, website, marketing material and any public-facing media.